The BBC Wildlife Fund raises money to support wildlife projects around the world. The Chase were asked to convey the serious issue of large varieties of species becoming extinct each year.
The calendar’s purpose was to keep the fund at the front of stakeholders minds each day, whilst also directly showing the effect mankind is having on the planet. Sent out on January the 1st with a red pen, the calendar prompts the recipient to cross out a different species everyday of the year.
Client: BBC Wildlife Fund
Agency: The Chase
Team: Oliver Maltby, Chris Challinor, Rebecca Lowe, Dulcie Cowling, Maria Moore