Problem

Gavin Martin are a high end specialist printer based in Central London. Their clients are some of the best design agencies in the UK.

To celebrate Christmas, Gavin Martin Associates decided to hold a Curryoke party – an evening of curry and karaoke – and asked us to design an invitation that would live up to their first class reputation..


Solution
We subverted popular Karaoke songs and the iconic Indian take away container to create a memorable invite.

The invitations where delivered in a brown paper bag containing a number of curry stained containers, each with a different song message scrawled on the top. Songs include: ‘Murder on Dhansk floor’, ‘Love me tandoor’, ‘Rice rice baby’ and ‘Naaneater’, amongst many others.

Hidden away on the flip-side of the lid, is the event details foil blocked onto mirror board.


Credits

Client: Gavin Martin Colournet
Agency: Purpose
Team: Oliver Maltby, Rob Howsam, Nathan Webb, Charlotte Cline