Problem

A radical new housing development based on a Scandinavian wooden housing was to be built in Manchester. The development, called ‘LeafStreet’ needed a memorable mark that would represent the schemes ingenuity.


Solution
A simple leaf monogram was created from a row of houses going into the distance. Their shadows cast a reverse of the houses which make up a leaf.


Credits

Client: 3cv
Agency: The Chase
Team: Oliver Maltby, Pete Richardson, Ben Casey