Marks&Spencer were looking to develop a new way of selling financial products within a retail setting of their concept store called ‘life store’.

We were asked to innovate the process of purchasing health insurance, with the aim of reimagining the way we all purchase and activate being covered.

Instead of a basic leaflet, we developed a range of ‘Money Bags’ which were designed to act as a product that could be bought straight at the checkout.

Each bag contained a gift and book which explained each product in more detail. The bags feature a range of visual textures and a die-cut handle, which allude to the type of insurance on offer.


Client: Marks&Spencer Money
Agency: The Chase
Team: Oliver Maltby, Ben Casey, Simon Andrews