Purpose are a branding and graphic design studio based in central London.

The entrance to the studio is via a small flight of stairs past a single unisex toilet before arriving at the studio. Not the most interesting entrance for clients; so we needed to make the journey more entertaining.

We used the restricted studio layout to our benefit by adding a visual of a latrine to the door, with the handle becoming the flushing mechanism.

The solution creates the perfect toilet door signage. Clear and creative signage with purpose.


Client: Purpose
Agency: Purpose
Team: Oliver Maltby, Rob Howsam