Problem

The Yearpack contained 14 sets of special stamps featuring a broad variety of subjects including; Working Dogs, Cathedrals, RNLI, Pantomimes, James Bond.


Solution
A series of hand built wooden, white frames that replicated the classic perforated edge of a stamp, were photographed framing each subject.

To promote the sale of the packs, white vinyls of these frames were applied to the glass counters in Post Offices (bottom image). The result was a striking, cost effective solution.


Credits

Client: Royal Mail
Agency: The Chase
Team: Oliver Maltby, Chris Challinor, Rebecca Lowe, Dulcie Cowling, Maria Moore

 
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