http://www.olivermaltby.com olivermaltby.com Tue, 08 May 2012 09:36:08 +0000 http://www.olivermaltby.com en http://olivermaltby.com/Layezee-Beds http://olivermaltby.com/following/olivermaltby.com/Layezee-Beds Tue, 08 May 2012 09:36:08 +0000 olivermaltby.com 3027310 In order to launch a new sub-brand in their mattress portfolio, The Silentnight Group required a flexible identity for ‘Layezee Beds’, that could be used throughout the company from packaging labels to delivery vehicles.  The simple visual connection between a Capital ‘L’ turned 90 degrees and people featured using the bed, successfully brought humanity to the brand. The mark was also used as an illustration to promote specific features within the range. <img src="http://payload36.cargocollective.com/1/5/163205/3027310/LAY1_1.gif" width="670" height="459" width_o="1137" height_o="780" src_o="http://payload36.cargocollective.com/1/5/163205/3027310/LAY1_1_o.gif" data-mid="15445525" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/5/163205/3027310/LAY2.gif" width="670" height="459" width_o="1137" height_o="780" src_o="http://payload36.cargocollective.com/1/5/163205/3027310/LAY2_o.gif" data-mid="15445530" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/5/163205/3027310/LAY0.gif" width="670" height="459" width_o="1137" height_o="780" src_o="http://payload36.cargocollective.com/1/5/163205/3027310/LAY0_o.gif" data-mid="15445572" border="0" align="left"/> In order to launch a new sub-brand in their mattress portfolio, The Silentnight Group required a flexible identity for ‘Layezee Beds’, that could be used... http://olivermaltby.com/The-Chase-Intellectual-Property http://olivermaltby.com/following/olivermaltby.com/The-Chase-Intellectual-Property Sun, 18 Mar 2012 16:15:34 +0000 olivermaltby.com 3029507 The Chase had built up a strong portfolio of property development projects, which could be utilised as a new business tool. Our aim was to grab the attention of marketing managers by producing an unusual piece of direct mail. The solution was a life sized house brick made from a single sheet of card. When openned, a range of tiles gave a brief synopsis of each project. The words ‘Intellectual Property’ was embossed on the brick and letter inside each brick, to explain the value of our unique solutions. <img src="http://payload36.cargocollective.com/1/5/163205/3029507/CHBR0.gif" width="591" height="417" width_o="591" height_o="417" src_o="http://payload36.cargocollective.com/1/5/163205/3029507/CHBR0_o.gif" data-mid="15447667" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/5/163205/3029507/CHBR1.gif" width="591" height="417" width_o="591" height_o="417" src_o="http://payload36.cargocollective.com/1/5/163205/3029507/CHBR1_o.gif" data-mid="15447675" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/5/163205/3029507/CHBR2.gif" width="591" height="417" width_o="591" height_o="417" src_o="http://payload36.cargocollective.com/1/5/163205/3029507/CHBR2_o.gif" data-mid="15447682" border="0" align="left"/> The Chase had built up a strong portfolio of property development projects, which could be utilised as a new business tool. Our aim was to grab the attention of... http://olivermaltby.com/Royal-Mail-Yearpack http://olivermaltby.com/following/olivermaltby.com/Royal-Mail-Yearpack Sun, 18 Mar 2012 14:57:34 +0000 olivermaltby.com 3029031 The Yearpack contained 14 sets of special stamps featuring a broad variety of subjects including; Working Dogs, Cathedrals, RNLI, Pantomimes, James Bond. A series of hand built wooden, white frames that replicated the classic perforated edge of a stamp, were photographed framing each subject.<img src="http://payload36.cargocollective.com/1/5/163205/3029031/RMYP1.gif" width="524" height="693" width_o="524" height_o="693" src_o="http://payload36.cargocollective.com/1/5/163205/3029031/RMYP1_o.gif" data-mid="15445119" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/5/163205/3029031/RMYP2.gif" width="670" height="344" width_o="1476" height_o="760" src_o="http://payload36.cargocollective.com/1/5/163205/3029031/RMYP2_o.gif" data-mid="15445200" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/5/163205/3029031/RMYP3.gif" width="670" height="344" width_o="1476" height_o="760" src_o="http://payload36.cargocollective.com/1/5/163205/3029031/RMYP3_o.gif" data-mid="15445206" border="0" align="left"/> The Yearpack contained 14 sets of special stamps featuring a broad variety of subjects including; Working Dogs, Cathedrals, RNLI, Pantomimes, James Bond. A... http://olivermaltby.com/BBC-Writersroom-10-Years http://olivermaltby.com/following/olivermaltby.com/BBC-Writersroom-10-Years Sun, 18 Mar 2012 06:32:14 +0000 olivermaltby.com 3027243 <img src="http://payload36.cargocollective.com/1/5/163205/3027243/WR101.gif" width="670" height="840" width_o="709" height_o="889" src_o="http://payload36.cargocollective.com/1/5/163205/3027243/WR101_o.gif" data-mid="15434601" border="0" align="left"/> http://olivermaltby.com/Laurence-King-How-to-make-it-as-an-advertising-creative http://olivermaltby.com/following/olivermaltby.com/Laurence-King-How-to-make-it-as-an-advertising-creative Sun, 18 Mar 2012 06:26:22 +0000 olivermaltby.com 3027229 http://olivermaltby.com/Gavin-Martin-Tree-Hugger http://olivermaltby.com/following/olivermaltby.com/Gavin-Martin-Tree-Hugger Sun, 18 Mar 2012 06:22:07 +0000 olivermaltby.com 3027193 After two years of gaining FSC accreditation, Gavin Martin wanted a simple mailer to tell their clients the good news. We developed a tree trunk poster featuring two hands hugging the bark, showing Gavin Martin’s love for trees. <img src="http://payload36.cargocollective.com/1/5/163205/3027193/GMFSCLRG.gif" width="472" height="874" width_o="472" height_o="874" src_o="http://payload36.cargocollective.com/1/5/163205/3027193/GMFSCLRG_o.gif" data-mid="15434395" border="0" align="left"/> After two years of gaining FSC accreditation, Gavin Martin wanted a simple mailer to tell their clients the good news. We developed a tree trunk poster... http://olivermaltby.com/Purpose-Signage http://olivermaltby.com/following/olivermaltby.com/Purpose-Signage Sun, 18 Mar 2012 06:13:50 +0000 olivermaltby.com 3027173 The entrance to the Purpose Design studio was up a small flight of stairs, past a single toilet before arriving at the studio. Not the best entrance for our clients. We needed to make the journey visibly entertaining. We used the layout to our benefit by adding a visual of a latrine to the door, with the handle becoming the flushing mechanism. <img src="http://payload36.cargocollective.com/1/5/163205/3027173/PURLOO1.gif" width="413" height="551" width_o="413" height_o="551" src_o="http://payload36.cargocollective.com/1/5/163205/3027173/PURLOO1_o.gif" data-mid="15434305" border="0" align="left"/> The entrance to the Purpose Design studio was up a small flight of stairs, past a single toilet before arriving at the studio. Not the best entrance for our... http://olivermaltby.com/Spellman-Walker-PANTONE-365 http://olivermaltby.com/following/olivermaltby.com/Spellman-Walker-PANTONE-365 Sun, 18 Mar 2012 06:09:09 +0000 olivermaltby.com 3027161 Spellman Walker are a specialist printers known for their amazing use of colour. We were asked to produce a piece of direct mail that would keep them front of mind with their clients. 365 PANTONE chips were used to represent each day of the year. Colour became the seasons, and the colour breakdowns became the day and date. The calendar was reversed so each day could be picked off, one at a time. <img src="http://payload36.cargocollective.com/1/5/163205/3027161/SPLRG.gif" width="670" height="409" width_o="945" height_o="578" src_o="http://payload36.cargocollective.com/1/5/163205/3027161/SPLRG_o.gif" data-mid="15434273" border="0" align="left"/> Spellman Walker are a specialist printers known for their amazing use of colour. We were asked to produce a piece of direct mail that would keep them front of mind... http://olivermaltby.com/Curryoke-Invite http://olivermaltby.com/following/olivermaltby.com/Curryoke-Invite Sun, 18 Mar 2012 05:44:39 +0000 olivermaltby.com 2848010 To celebrate Christmas, Gavin Martin Associates decided to hold a Curryoke party - an evening of curry and karaoke - and asked us to design the invitation. We subverted popular Karaoke songs and the iconic Indian take away container to create a memorable invite. The invitations where delivered in a brown paper bag containing a number of curry stained containers, each with a different song message scrawled on the top. Songs include: ‘Murder on Dhansk floor’, ‘Love me tandoor’, ‘Rice rice baby’ and ‘Naaneater’, amongst many others. Hidden away on the flipside of the lid, is the event details foil blocked onto mirror board. <img src="http://payload27.cargocollective.com/1/5/163205/2848010/CUR2.gif" width="425" height="567" width_o="425" height_o="567" src_o="http://payload27.cargocollective.com/1/5/163205/2848010/CUR2_o.gif" data-mid="15434046" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/5/163205/2848010/CUR3.gif" width="670" height="360" width_o="787" height_o="423" src_o="http://payload27.cargocollective.com/1/5/163205/2848010/CUR3_o.gif" data-mid="15434051" border="0" align="left"/> To celebrate Christmas, Gavin Martin Associates decided to hold a Curryoke party - an evening of curry and karaoke - and asked us to design the invitation. We... http://olivermaltby.com/LeafStreet http://olivermaltby.com/following/olivermaltby.com/LeafStreet Sun, 18 Mar 2012 05:35:09 +0000 olivermaltby.com 3027087 A radical new housing development was planned for Salford in Manchester. A new housing estate was to be built based on a Scandinavian wooden housing. The development, called ‘LeafStreet’ needed a memorable mark that would represent the schemes ingenuity. <img src="http://payload36.cargocollective.com/1/5/163205/3027087/LFLRG.gif" width="295" height="214" width_o="295" height_o="214" src_o="http://payload36.cargocollective.com/1/5/163205/3027087/LFLRG_o.gif" data-mid="15433969" border="0" align="left"/> A radical new housing development was planned for Salford in Manchester. A new housing estate was to be built based on a Scandinavian wooden housing. The...