An independent artisan sausage company wanted to thank its valued customers for their on going support. It was approaching Christmas time, so it seemed to make sense to make the most of the season..

We subverted the traditional cracker extending it to make a string of sausages.

Paper stock was chosen which mimicked a meat quality, and the finishing touch was a date stamp changed to wish people a Happy Christmas.


Client: Simply Sausages
Agency: Purpose
Team: Oliver Maltby, Rob Howsam, Nathan Webb, Charlotte Cline