Oliver is an Executive Creative Director and Managing Director at Interbrand, New York. He co-leads a portfolio of 30+ amazing individuals who all work across categories, including technology, finance, retail, gaming, and sports. Daily, he straddles the intersection of strategy and design to create experiences that move people and companies.
Career highlights include rebranding his favorite toy, LEGO, rebranding the iconic Sydney Opera House, the creation of ‘Matter’ – the new standard for IoT (The next Bluetooth, Wi-Fi), refreshing Casey’s (America's 4th largest pizza chain), and repositioning the world’s largest energy company, GE Vernova. He has also created the brand strategy and poem for Manchester City football team.
He is credited with more than 100 leading international design awards, and examples of his work are published in some of the world’s most esteemed design manuals and branding websites. Oliver is active in design education – lecturing, mentoring students, and judging creative awards.
Formerly, he helped to achieve the most creatively awarded agency in the world for two years in succession. He loves art and architecture, building stone walls, playing chess, and watching football.
2025
D&AD – LEGO – Brand Identity Refresh, Enterprise 1000+, Graphite Pencil
D&AD – LEGO – Brand Identity Refresh, Brand Strategy, shortlist
Transform Diamond Winner – LEGO – Best Use of a Visual Property
Transform Diamond Winner – LEGO – Best Use of Typography (LEGO BRICK PRO)
Transform Diamond Winner – LEGO – Best Brand Evolution (Consumer)
Transform Diamond Winner – LEGO – Best Brand Consolidation
Transform Gold Winner – LEGO – Best Visual Identity from the Retail Sector
Creative Pool – Judge
2024
D&AD – LEGO – Graphic Design, Integrated, Wood Pencil
D&AD – LEGO – Branding, Design Systems, Wood Pencil
D&AD – LEGO – Branding, Large Enterprise, Brand Refresh, Shortlist
Underconsideration – The 2024 Year in Review – Most Notable – Identity (No.7) LEGO
Underconsideration – The 2024 Year in Review – Best Proprietary Typeface – Typewell (No.10) LEGO
Underconsideration – The 2024 Year in Review – Best Logo Animation (No.03) LEGO
Underconsideration – The 2024 Year in Review – Best Introduction Video (No.01) LEGO
Underconsideration – The 2024 Year in Review – Most Posted Firms (No.05) Interbrand
Underconsideration – The 2024 Year in Review – The Best (No.09) LEGO
Underconsideration – The 2024 Year in Review – Most Favorited (No.06) LEGO
Creative Boom – Hot List 2025 (Interbrand, 8th)
Transform Awards – LEGO – Best use of a visual property, Gold
Transform Awards – LEGO – Best use of typography, LEGO Brick Pro, Gold
Transform Awards – LEGO – Best use of typography, LEGO Typewell, Bronze
Transform Awards – LEGO – Best brand evolution (consumer), Gold
Transform Awards – LEGO – Best brand consolidation, Gold
Transform Awards – LEGO – Best visual identity from the retail sector, Gold
Transform Awards – LEGO – Best overall visual identity, Winner
2023
Transform Awards – GE Vernova – Best Brand Development Project to Reflect a Change of Mission, Values, or Positioning’, Silver
Transform Awards – GE Vernova – Best Brand Evolution (Corporate), Silver
Transform Awards – GE Vernova – Best Development of a New Brand Within an Existing Brand Portfolio, Silver
Transform Awards – GE Vernova – Best Naming Strategy (New Name), Silver
Transform Awards – GE Vernova – Best Use of Copy Style or Tone of Voice, Bronze
Transform Awards – GE Vernova – Best Visual Identity from the Energy and Utilities Sector, Gold
Creative Pool – Judge
Art Directors Club – Delinea – Branding – Branding Systems, Shortlisted
2022
Transform Awards – Delinea – Best Strategic or Creative Development of a New Brand, Gold
Transform Awards – Delinea – Best Visual Identity from the Technology, Media, and Telecommunications Sector, Gold
Transform Awards – Delinea – Best Corporate Rebrand Following a Merger or Acquisition, Silver
Transform Awards – Delinea – Best Use of a Visual Property, Bronze
Transform Awards – MS/E*TRADE – Best Brand Architecture Solution, Silver
D&AD Awards – CSA – Branding, Shortlisted
Clio Awards – CSA – Design Craft – Typography, Bronze
Clio Awards – CSA – Design – Brand & Corporate Identity, Shortlisted
Art Directors Club – CSA – Branding – Branding Systems, Shortlisted
Art Directors Club – CSA – Typefaces – Font Systems, Shortlisted
Art Directors Club – Matter – Branding – Branding Systems, Shortlisted
Art Directors Club – Matter – Branding – Logos, Shortlisted
Art Directors Club – Casey’s – Branding – Branding Systems, Shortlisted
Art Directors Club – Casey’s – Rebranding, Shortlisted
One Show – CSA – Typography, Shortlisted
One Show – CSA – Branding, Merit
One Show – Matter – Branding, Shortlisted
One Show – Casey’s – Rebranding, Shortlisted
TDC Awards – CSA – Communication Design, Logo, Winner
Brand Impact Awards – Casey's – FMCG, Bronze
2021
Transform Awards – CSA– Best Use of Typography
Transform Awards – CSA – Best Development of a New Brand Within an Existing Brand Portfolio
Transform Awards – CSA – Best Brand Development Project to Reflect a Change of Mission, Values or Positioning
Transform Awards – Matter – Best Naming Strategy
Transform Awards – Matter – Best Strategic or Creative Development of a New Brand
Transform Awards – Matter – Best Use of a Visual Property
Transform Awards – Casey's – Best Use of Packaging
Transform Awards – Casey's – Best Use of Typography
Transform Awards – Casey's – Best Brand Experience
Transform Awards – Casey's – Best Brand Evolution
Transform Awards – Casey's – Best Brand Consolidation
Red Dot – Matter (Corporate Design)
Red Dot – Matter (Logo Design)
Red Dot – CSA (Brand Design)
Red Dot – CSA (Typefaces)
Red Dot – Casey’s (Corporate Design)
Graphis Awards – Casey’s (Print, Packaging), Silver
Graphis Awards – Casey’s (Print, Branding), Silver
Graphis Awards – Casey’s (Print, Logo), Gold
Iconic Awards – Casey’s – Packaging, Winner
Iconic Awards – Adobe – Cultural Change & Training, Winner
Iconic Awards – Adobe – Essential Partner
Iconic Awards – Matter – Move Award, Winner
Iconic Awards – Matter – People’s Vote, Winner
Iconic Awards – Matter – New Products & Services, Winner
Iconic Awards – Matter – New Identity & Design System, Winner
Iconic Awards – Matter – Naming, Winner
Iconic Awards – Matter – Product Form & Structure, Commendation
Iconic Awards – Jet Aviation – New Identity, Commendation
Iconic Awards – Jet Aviation – Voice and Messaging, Commendation
Iconic Awards – CSA – Typography, Commendation
Iconic Awards – (TBC) – Best New Business Wins, Winner
2020
Rebrand Winner – GDIT
Underconsideration – The 2020 Year in Review – The Best (No.4) Casey’s
Underconsideration – The 2020 Year in Review – Best in Packaging (No.5) Casey’s
Underconsideration – The 2020 Year in Review – The Best in Icons, Monograms, Wordmarks, and Mascots (No.5) Casey’s
2017
Clio Awards – Judge
D&AD – Wooden Pencil (Graphic Design, Posters) – I AM A WOMAN
2016
Cannes – Gold Lion (Typography) – Sydney Opera House
Cannes – Bronze Lion (Rebrand) – Sydney Opera House
Under Consideration – Best Identities of 2016 – Sydney Opera House (No.10)
2015
AGDA – Finalist (Large Branding Schemes) – Sensis
Best Work Award – Winner (Tone of Voice) – ahm
2013
Fresh Awards – Silver (Print Design) – Royal Mail, Yearbook
New York Festivals – Finalist Certificate (Print Design) – Royal Mail, Yearbook
Roses – Nomination (Print Design) – Royal Mail, Yearbook
Shark Awards – Bronze (Print Design) – Royal Mail, Yearbook
2012
Cannes Young Lions – Judge
D&AD Student Awards – Judge
Clio Awards – Bronze Medal (Direct Marketing) – D&AD Graduate Academy
Fresh Awards – Silver (Print Design) – Royal Mail, 1948 Olympic Coin Pack
The Creative Review Annual – In Book – BBC Almost Extinct
Art Directors Club – Bronze Award (Branding) – D&AD Graduate Academy
Design Week Awards – Shortlisted (Print Communications) – D&AD Graduate Academy
Design Week Awards – Winner (Print Communications) – BBC Almost Extinct
2011
D&AD – Yellow Pencil (Calendar) – BBC Almost Extinct
Clio Awards – Gold Medal (Direct Mail) – BBC Almost Extinct
New York Festivals – Gold World Medal (Calendar) – BBC Almost Extinct
New York Festivals – Silver World Medal (Print Design) – BBC Almost Extinct
Cannes – Gold Lion – BBC Almost Extinct Calendar
Fresh Awards – Gold (Art Direction) – D&AD Graduate Academy
Fresh Awards – Gold (Photography) – D&AD Graduate Academy
Fresh Awards – Gold (Brand) – D&AD Graduate Academy
Fresh Awards – Nomination (Poster) – D&AD Graduate Academy
Fresh Awards – Gold (Print) – BBC Almost Extinct Calendar
Fresh Awards – Gold (Charity) – BBC Almost Extinct Calendar
Fresh Awards – Gold (Direct Mail) – BBC Almost Extinct Calendar
Fresh Awards – Gold (Green) – BBC Almost Extinct Calendar
Fresh Awards – Nomination (Poster) – Gavin Martin Tree Hugger
Sharks – Gold (Other) – BBC Almost Extinct Calendar
Sharks – Bronze (Print) – D&AD Graduate Academy
2009
D&AD – Wooden Pencil (In-store branding and point of sale) – Royal Mail Yearpack Poster
Design Week Awards, –Winner (In-store point of sale) – Royal Mail Yearpack Poster
Clio Awards – Bronze Medal (Point of Purchase) – Royal Mail Yearpack Poster
New York Festivals – Finalist Certificate (Marques) – MAA
Fresh Awards – Gold – (Mixed Media Other) – Royal Mail Yearpack Poster
Fresh Awards – Silver (Marques) – MAA
Fresh Awards – Bronze – (Poster) – Gavin Martin Print Lounge
Roses – Bronze (Mixed Media Other) – Royal Mail Yearpack Poster
Roses – Nomination (Poster) – Gavin Martin Print Lounge
Roses – Nomination (Stationery) – MAA
ISTD – Certificate of excellence – Gavin Martin Print Lounge
2008
D&AD – Wooden Pencil (Packaging) – Intellectual Property Mailer
New York Festivals – Finalist Certificate (Announcements/Invitation Cards) –
D&AD New Blood Poster
2007
Design Week Awards – Shortlisted (Direct Mail) – Gavin Martin Curryoke invite
2006
D&AD – Graphite Pencil (print) – Wounded photography
The Creative Review Annual – In Book – Wounded photography
Mc Naughton Review – Winner (book design) – Wounded photography
2005
Design Week Awards – Shortlisted (Direct Mail) – Simply Sausages Christmas Mailer
2004
Design Week Awards – In Book – Marks & Spencer Lifestore ‘Money Bags’
New York Festivals – Silver World Medal (Corporate Identity) – Layezee Beds
Roses – Gold (Corporate Identity) – Layezee Beds
Roses – Silver (Self Promotional) – Spellman Walker Calendar
Roses – Silver (Packaging) – Marks & Spencer Lifestore ‘Money Bags’
2003
DBA Design Effectiveness Awards – Winner (Corporate Identity) – Yorkshire Water
Marketing Brand Design Awards – Winner (Corporate Identity) – Yorkshire Water
Roses – Commendation (Corporate Identity) – Leaf Street
Art Directors Club – Merit (Corporate Identity) – Leaf Street
Cream Grand Prix – Silver Award (Corporate Identity) – 3CV
2002
Cream North West – Gold Award (Corporate Identity) – 3CV
2001
New York Festivals – Nomination (Self Promotional) – The Chase Christmas Card
2000
First Class Honours Degree, Graphic Design
University Armes Prize*, University of Leeds
*Awarded to the graduating student with the highest overall degree score of the year.